User Interface Design (UI Design)

What is user interface design?

User interface design or UI design generally refers to the visual layout of the elements that a user might interact with in a website, or technological product. This could be the control buttons of a radio, or the visual layout of a webpage. User interface designs must not only be attractive to potential users, but must also be functional and created with users in mind.

How to optimize user interface design

User interface designs should be optimized so that the user can operate an application as quickly and easily as possible. Many experts believe that UI design should be simple and intuitive, often using metaphors from non-computer systems. With a more intuitive user interface design, users will be able to navigate around a website easily, finding the product or service they want quickly. One way to check the intuitiveness of a user interface design is through usability testing. The feedback from usability testing can then be used to optimize the user interface design of a prototype or final product.